They’re also a touching gesture, giving your attendees a memento they can hold in their hands and take home to show friends.īut event programs shouldn’t become an expensive line item on your budget (or frustrating item on your to-do list). They minimize confusion by condensing the most important info down to a handful of well-organized words. Your event map isn’t intuitive or your event spans multiple days or locationsĮvent programs help orient attendees quickly without lit-up screens.Your attendee base is an older demographic less likely to download an app.Attendees using their phone to check details during the event would be disruptive (such as during live performances).One timeless piece of event collateral? The printed event program.įor many events, a classic paper event program is still a wise investment.
Even in a world with event apps that detail every element of your event, printed materials at events still aren’t dead.
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